David Armano has an excellent blog post that shows the steps of social readiness. This is an excellent guide for giving your clients direction to implement a good social media strategy Play 1: Active Listening & Analysis
It’s often repeated, but common sense dictates that this is where you
begin. Your organization should be aware of what’s being said about it
and where it’s being said. There are a variety of social media monitoring tools
which make listening possible ranging from the free to the more
expensive. Other articles exist to point you to those tools—this one is
designed to stress that it needs to be in your gameplan and more
importantly integrated into your business model. For example, The
Gatorade brand took listening and analysis so seriously
that they actually had a physical “social media command center” built
into their Chicago headquarters. But whether your listening is digital,
physical or a combination of the two, what’s most important are the
insights you derive from doing it. Read more at darmano.typepad.com |
A new study from Pew Research says that more women are getting advanced degrees and having babies later. This is not news. The news is that “having it all” -career and family- is possible with planning. | More women get advanced degrees today. First, let’s allow that the data are not perfectly comparable. Last April, the Census Bureau released a report showing that about 10 percent of women over 25 in the United States now possess an advanced degree, as compared to about 7 percent of women in 2000. As graduate degrees become less rare, and less associated with single-minded pursuit of career success, that number was bound to rise. Still, there’s more than an education trend going on here.
Women are more aware that “having it all” takes planning. It was almost a decade ago that HBR sounded the alarm about the epidemic of childlessness in the female professional ranks. Sylvia Ann Hewlett’s “Executive Women and the Myth of Having It All” claimed too many women were assuming that their personal lives would simply fall into place as they focused their real efforts on career advancement. Perhaps now, having seen enough examples of hard-won achievement and too-late regret — and having read enough articles about off-ramping and on-ramping — women are planning more deliberately for all they want to achieve.Read more at blogs.hbr.org |
If brands can figure out how to advertise to Black women, then they can grow an active customer base. “Most advertisers just don’t get us,” said Sarah Lattimer, president and CEO of Lattimer Communications, an advertising agency specializing in the African American female market. “They don’t understand us. They don’t know how to sell to us, how to talk to us. They don’t know what makes us make the decisions to purchase or not to purchase their products.”
The vast majority of African-American consumer spending is done by females. Some marketers say 85 cents of every $1 spent by blacks last year was spent at the influence of black females. Others estimate black female buying power at upwards of $565 billion last year alone. Either way, the buying habits of this group of consumers could well decide the fortunes of many of the world’s largest corporations.
And yet, many companies, unsure of how to target the market, are stumbling in their efforts to reach black women. In effect, a large number of the nation’s 22 million black females are ineffectively served – and corporations are leaving untold billions of dollars in potential profits on the table. Read more at atlantapost.com |
I like Mint.com. I use Mint.com. I even spoke on a panel with Mint founder, Aaron Patzer at SXSW last year. Friends know I that I am a fan of the site, so it was jarring to get an early morning Facebook message about the anti-immigration blog post. It was like my recommendation of Mint put into question. My question is why is MintLife writing about macroeconomic issues in the first place. These issues come with so much political baggage, that it is very risky to continue to include these blog posts. It could be potentially drive away Mint.com users who really just want personal finance advice and microeconomic news. At MintLife, our mission is to give users and visitors the financial information they need to save and do more with their money. Topics range from personal finance advice, to analysis of macroeconomic trends and the fiscal impacts of news of the day. We publish content from a variety of contributors and sources, and the opinions expressed don’t necessarily reflect those of Mint.com or of Intuit.
It’s true that the tone is often provocative, seeking to engage readers in dialogue around important topics, but the recent blog post “The Economic Impact of Immigration” went too far, cited polarized sources and did not receive the editorial judgment and oversight it deserved.
We regret it. It is completely unacceptable and won’t happen again. Our intention was not to further the agenda of any of the sources from which data was pulled, and the post has been removed.
Read more at www.racewire.org |
Kwele Wright of the Atlanta Post interviewedme as I talk about cupcakes, social media and Pepsi We Inspire. | When it comes to making it in media these days, you have to be a Jack (or Jackie) of all trades. After her start as an accountant, Nichelle Stephens followed her passions to not only establish herself as a financial blogger, but as an editor, small business consultant, social media strategist and, of all things, a cupcake enthusiast. Her transition from money to cake was not always easy, but through her talents as a writer–Nichelle currently has four blogs–she has crafted a multi-layered career that allows her the freedom to create and inspire others.Read more at atlantapost.com |
Small business owners should set aside 30 to 40% of their money to cover their taxes. ESTIMATED TAXES Because employees have their taxes withheld from their paychecks, most don’t need to worry about paying the government. But paying taxes is one of the chores on business owners’ to-do list. They’re expected to make quarterly tax payments, known as estimated payments. Accountants advise business owners to set aside 30 percent to 40 percent of the money they earn to cover their taxes. That can be a hard adjustment for some owners. If they earn $3,000 on a project or from a sale of goods, they really can’t consider all of that money as theirs. If 40 percent of that amount, or $1,200, is allocated to taxes, the owner is left with $1,800. Berdahl said many owners find it hard to save money for taxes. “People who aren’t budgeting to put the 30 to 40 percent away are using it for operations,” he said. “Come April, they don’t have anything and they have to knock on the bank’s door to pay their taxes.” Moreover, the government can charge interest when estimated payments are late. Read more at www.google.com |
It’s back to basics week on IndieBizChicks.com. This is good information for anyone starting their own site. If you are thinking about creating your own website, you are probably wondering what the first step is in making this happen.
The first step is to buy (register) your domain name. This is your URL, or web address. For example, my URL is www.IndieBizChicks.com.
There are many places to register a domain out there on the web. Personally, I use GoDaddy.com. if you use them, I will warn you in advance that they will try to upsell you on everything. They are going to offer you hosting, a website template, all kinds of stuff. Just say “no.” We’ll get to more information on that in a minute…
But first, let’s talk about the process of buying your domain name. It’s actually very simple. There is a search box where you put in what you want your name to be, and it will tell you if it is available.
Here are some quick tips:
Get a site that ends in .com … If the site you want is taken, you might think you’re going to pull one over on someone by getting a .net or a .info or whatever. But the truth is, you’re just going to be sending the person who owns the .com free traffic, because that’s what people remember. .com! And that’s what they’ll be typing in. Read more at indiebizchicks.com |
As part of Internet Week, I am co-producing TECHmunch NYC with Babette Pepaj of BakeSpace.com. TECHmunch is workshop for food bloggers on Thursday, June 10th in NYC. If you’re a food blogger, this intensive one day event will bring you up-to-speed on all the latest tools and tactics for building buzz, improving SEO, growing your audience and making money from your hard work.
The 6-hour intensive workshop will be followed by a networking mixer with giveaway prizes including KitchenAid appliances, cookbooks and each attendee will receive a nifty gift bag.
First rule: Don't Be A Showoff. on’t post links to your latest press release, promote articles written by your CEO or make extravagant claims. A good rule of thumb to determine whether a tweet is user-friendly or brand vanity is to a... more First rule: Don't Be A Showoff. on’t post links to your latest press release, promote articles written by your CEO or make extravagant claims. A good rule of thumb to determine whether a tweet is user-friendly or brand vanity is to ask yourself, “If I didn’t work here, would I care about this?”
URL: mashable.com
Defining your message is very important. Good advice. URL: www.blackenterprise.com
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